There is a good blog you should read. This blog was written by social media consultants, NetResults. They have advice for every business in regard to search engines. All businesses want to be easily found through searches on the internet and sometimes key words seem to fail and they will see lower conversions in what they think is a well-run search engine optimization campaign. This is where Social media consultant step in to help. Sometimes it can be as simple as making the checkout as quick as possible and other times it may be a little harder to figure out. By changing a word here or there, you may find your conversion going up instead of down. Look into this blog and let them give you some good ideas.
This blog post is based on information provided by Blogitive.
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