Dell Computers Will Soon Be at Best Buy

Dell Inc. is venturing further from its direct-to-customer sales model and will start selling computers at Best Buy stores in January. Analysts say Dell must expand its presence in stores because consumers increasingly see computers as an extension of their personality and want to touch them before buying. Dell built its business on selling personal computers directly to customers over the phone or Internet, but it has been cutting deals with retailers as growth of PC sales slowed and Dell's U.S. consumer revenue declined.