Google Wraps up $3.1 Billion DoubleClick Deal

Google has been working on this deal for awhile and they have finally sealed the deal. Google Inc.'s long anticipated acquisition of online ad service DoubleClick is expected to turn the Internet search leader into an even more powerful marketing vehicle that is fueled by better insights about consumers. They are a very powerful company. This deal was completed on Tuesday after nearly a year of regulatory wrangling and also may intensify the pressure on Microsoft Corp. and Yahoo Inc. to resolve their stormy courtship so they don't risk further distractions while Google tries to sprint further ahead in the race for internet advertising. They took control of DoubleClick a few hours after Europe's antitrust regulators removed the final stumbling block by approving a deal that was first announced 11 months ago. Without a doubt, when I think of the Internet, I think of Google first and I am sure many people do.